Privacy Notice

Aayta is a brand of Sitasiya Rao Heritage Pvt Ltd. This notice explains, plainly, what we collect when you request your Bulava or write to us, and what we do with it.

What we collect

When you request your Bulava on bulava.aayta.com, we ask for your name, your city, the number you WhatsApp from and, if you wish, the kind of occasion a handloom usually finds you for and the kinds of sarees you would like to see more of. If you choose to be written to instead, we ask for your email. When you message Aayta on WhatsApp, your WhatsApp number and your message reach us the way any WhatsApp message does.

Why we collect it

To respond to your Bulava request, to add you to the private Bulava Community on WhatsApp, to show you selected sarees before their wider release and, where you have agreed on WhatsApp, to send you occasional relevant collection updates. If you tick the separate box for Aayta news beyond the Community, we may also send you that; the box is never pre-ticked and STOP ends it. We keep the history of our conversations with you so that we can speak with you like a person, not a database.

The Bulava Community

The Community is a private WhatsApp group that only Aayta can add people to. WhatsApp may show your profile name and phone number to other members, according to your own WhatsApp privacy settings. Our public WhatsApp Channel is separate: following it gives us nothing about you beyond what WhatsApp itself shows.

What we never do

Your details are never sold and never shared for anyone else’s marketing. WhatsApp permission and email permission are kept separate: choosing one does not opt you into the other.

Cookies and third parties

This page uses the Meta pixel so that we can see, in aggregate, that someone reached the page and requested a Bulava. It sets cookies from Meta; it does not give us your name. Films on this page come from YouTube and load only when you tap Play; from that moment YouTube may set its own cookies. Fonts come from Google Fonts. Form submissions are stored for us by Google (Forms and Sheets) and by Netlify, which hosts this page. These providers process the information only to provide the service.

Stepping away

You can withdraw your WhatsApp permission at any time by replying STOP, or simply telling us to stop, in any words. You can leave the Community at any time from WhatsApp. We will not send further updates unless you invite us again. To have your details removed entirely, write to roshni@aayta.com.

How long we keep it

While you are a member of Bulava. When you leave or ask us to stop, we remove your details once we no longer need them, unless the law requires us to keep a record for longer.

Questions

For any privacy request or question, write to roshni@aayta.com.